American Identity Poll

The Syracuse University-Ipsos American Identity poll measures U.S. attitudes toward democracy, news and information and civic engagement. This national survey is conducted by Ipsos for Syracuse University’s Institute for Democracy, Journalism & Citizenship (IDJC). Each wave of the survey includes interviews with roughly 1,000 U.S. adults using KnowledgePanel®

The findings are available to the public and news organizations. A detailed methodology is included at the end of each topline report. This project helps IDJC researchers expand our understanding of the relationships between media consumption and polarization in a fragmented and rapidly changing news climate. Each set of questions and findings provides an avenue to teach our students around survey research and demographic trends in society.

Conducted by Ipsos using KnowledgePanel®. A survey of the American general population (ages 18+)

Interview dates: May 17-19, 2024
Number of interviews: 1,017
Number of interviews, Republicans: 269
Number of interviews, Democrats: 332
Number of interviews, independents: 334