The Syracuse University-Ipsos American Identity poll measures U.S. attitudes toward democracy, news and information and civic engagement. This national survey is conducted by Ipsos for Syracuse University’s Institute for Democracy, Journalism & Citizenship (IDJC). Each wave of the survey includes interviews with roughly 1,000 U.S. adults using KnowledgePanel®
The findings are available to the public and news organizations. A detailed methodology is included at the end of each topline report. This project helps IDJC researchers expand our understanding of the relationships between media consumption and polarization in a fragmented and rapidly changing news climate. Each set of questions and findings provides an avenue to teach our students around survey research and demographic trends in society.
Conducted by Ipsos using KnowledgePanel®. A survey of the American general population (ages 18+)
Interview dates: September 20-22, 2024
Number of interviews: 1,029
Number of interviews, Republicans: 290
Number of interviews, Democrats: 351
Number of interviews, independents: 310
Conducted by Ipsos using KnowledgePanel®. A survey of the American general population (ages 18+)
Interview dates: August 9-11, 2024
Number of interviews: 1,091
Number of interviews, Republicans: 326
Number of interviews, Democrats: 335
Number of interviews, independents: 337
Conducted by Ipsos using KnowledgePanel®. A survey of the American general population (ages 18+)
Interview dates: July 19-21, 2024
Number of interviews: 1,024
Number of interviews, Republicans: 273
Number of interviews, Democrats: 329
Number of interviews, independents: 318
Conducted by Ipsos using KnowledgePanel®. A survey of the American general population (ages 18+)
Interview dates: May 17-19, 2024
Number of interviews: 1,017
Number of interviews, Republicans: 269
Number of interviews, Democrats: 332
Number of interviews, independents: 334
