The Deciders Focus Groups project is a partnership between the Institute for Democracy, Journalism and Citizenship (IDJC), Engagious/Sago, in collaboration with NBC News.
In 2025, we will conduct focus groups on four dates over the course of the year, with distinct groups of voters in presidential election battleground states.
Questions examine participants’ views toward governance by the new administration as well as issues, leaders, democracy and news habits and trust. The project will help students as well as the public to learn about newsgathering, civic engagement and media literacy.
NBC News highlights the results of The Deciders Focus Groups project with reporting that appears on Meet the Press NOW, NBC News NOW, MSNBC and on NBCNews.com.
